Nathan.ai: The Future of Content

How to (Actually) Get Your Team to Use AI

Normalizing playfulness and failure in experimentation.

Sep 18 • 

Nathan Thompson

Channels aren't dead, but this thing is...

Saying "so long!" to random acts of marketing.

Sep 16 • 

Nathan Thompson

7:00

You Need Channel-Specific Editorial Guidelines for AI to Work

I don't make the rules (I just codify them).

Sep 15 • 

Nathan Thompson

8:10

The Missing Piece in Most Brand Brains: Voice

Every strong brand brain needs more than data, assets, and guidelines.

Sep 10 • 

Nathan Thompson

9:11

E1. AI Won’t Save You If Your Message Is Broken

When used incorrectly, AI is closer to sociopath than savior.

Sep 9 • 

Nathan Thompson

7:56

Checkbox Marketing vs. Content Systems

Most marketing teams are busy. But not all of them are moving forward.

Sep 8 • 

Nathan Thompson

July 2025

June 2025

How Do I Build a Brand Brain?

Making an AI system that actually includes your brand's UNIQUE perspectives.

Jun 30 • 

Nathan Thompson

1

8:01

May 2025

The Promise and Pitfalls of Chat Search Optimization

A (somewhat) balanced perspective.

May 6 • 

Nathan Thompson

6:50

Stop Chasing Clicks & Chase Customers Instead

The future of SEO is looking more and more like it's distant past.

May 1 • 

Nathan Thompson

6:44

April 2025

The Iron Triangle

A quick review before diving into TOFU, MOFU, and BOFU content strategy.

Apr 30 • 

Nathan Thompson

4:43

The Four Step Process of Content Creation

Regardless of the type of content.

Apr 29 • 

Nathan Thompson

5:36